There is evidence that most purchases are not rational, but emotional:
If you want to increase sales in your store, you may take advantage of the unique pulse of olfactory stimuli that is triggerd by fragrance diffusers.
Luxury home Scents communicate with deep levels of our ego, burst into our minds without realizing it, suggesting pleasant or uncomfortable feelings, exiting memories or difficult moments.
Smelling particular room scents, even after many years is like opening the door of memories, inextricably linked to that fragrance.
There are fragrances that make you feel good, that recall to memory pleasant situations: scent of freshly baked bread or of a cake just taken out from the oven; the scent of spring flowers, a strong perfume of coffee, or the sweet scent of a baby powder.