A Trophy is the main target in any competition, in spite of the maxim "the important thing is taking part" - as de Coubertin said. Of course amusement is essential, but victory is the first motive in a challenge. Holding up the trophy at the end of the tournament, in front of an exulting audience, being proud of the result, is an incomparable feeling.
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The pride of victory lasts so long that trophies are not kept in the closet, but they are proudly shown in the main room: looking at them lets you revive the feeling of power when winning.